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Community Relations Liaison (CRL) – Hospice

Job ID SCAH-2120782 Date Posted 11/20/2021 Location San Jose, California Schedule/Shift Full Time/ Day
Position Overview:

On any given day, Sutter Care at Home (SCAH) touches the lives of thousands of individuals by bringing health care directly to our patient’s home - where most people chose to receive their care.

Sutter Care at Home is one of the largest not-for-profit home health care and hospice agencies in Northern California. Founded in 1906, SCAH is committed to compassion and excellence through home health care, hospice, home medical equipment and respiratory care, home infusion therapy, private and geriatric care, Lifeline medical alert services and community flu and wellness programs. Serving more than 150,000 patients in 23 counties each year, Sutter Care at Home clinicians partner with our patients for better health.

Through competitive wages and benefits, flexible schedules, innovative care models, new technologies, and tuition reimbursement - Sutter Care at Home strives to be your "employer of choice."

Sutter Care at Home is the home health care and hospice affiliate of Sutter Health, one of the nation's largest not-for-profit health care systems.

To positively promote Sutter Care at Home (SCAH) as the hospice provider of choice within the community with a primary focus/responsibility to increase the lengths of stay and the volume of patient referrals into SCAH hospice programs. To market SCAH as the hospice agency of choice to current and potential referral sources such as physicians, hospitals, skilled nursing facilities, board and care facilities, community groups providing support to the chronically ill and elderly and comparable referral sources/payers. To serve as a resource both internally and externally by supporting the mission and vision of the organization, particularly as it applies to palliative and end of life care.

This position acts as a primary liaison between current and potential hospice referral sources, patient/clients and SCAH. Primary responsibilities include but are not limited to marketing of the SCAH hospice programs to current and potential referral sources; developing working relationships with and increasing the number of referral sources for the SCAH hospice programs; meeting regularly with Sutter affiliated hospital case managers, SCAH home care coordinators, physicians & physician groups, hospitals, skilled nursing facilities, and targeted community organizations to educate about and promote SCAH hospice services; meeting directly with potential hospice patients/clients to facilitate their entry into the hospice program; and working closely with the Sutter Care at Home Foundation as it relates to hospice programs. Facilitates prompt and easy access for referral sources and patient/clients into the SCAH hospice programs. Position requires frequent automobile travel within designated geographical areas. Other related tasks and projects as assigned.



Bachelor Degree in marketing, business, or related field strongly preferred. An equivalent combination of education and experience may be accepted.


Minimum three years experience in business development/marketing, preferably in healthcareProven success in marketing/development of referral sources and clients.
Proven ability at establishing relationships with referral sources, with experience in healthcare related marketing and development helpful.
Experience with successful development and implementation of marketing plans. Experienced in diverse marketing settings, and proven ability to handle changing situations.


Customer service oriented and skilled in customer conflict resolution techniques.Excellent written and communication skills. Able to organize thoughts and present them clearly, verbally and in writing.Ability to respond productively, non-defensively, to complaints. Proficient with computers using Word and other basic business programs for general business use, including the preparation of marketing related materials and presentations.Flexible, able to respond to rapidly changing situations and needs of current and potential hospice clients.
Able to communicate effectively with people of varied cultural backgrounds and lifestyle choices.
Demonstrated ability to discuss end-of-life issues comfortably and articulately.


Strong organizational skills.
Ability to work independently.
Valid driver’s license, reliable transportation, and willingness to travel.Demonstrated skills with group and individual presentations

Organization:Sutter Care at Home
Employee Status: Regular
Benefits: Yes
Position Status: Exempt
Union: No
Job Shift: Day
Shift Hours:8 Hour Shift
Days of the Week Scheduled:Monday-Friday
Weekend Requirements: None
Schedule: Full Time
Hrs Per 2wk Pay Period:80
Applications Accepted:All Applications Accepted

Sutter Health Affiliates are equal opportunity employers EOE/M/F/Disability/Veterans

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